Fred began his career with a long and inspiring relationship with Luc Besson, working on Léon, Joan of Arc and The Fifth Element. He also worked as Assistant Director on Beyond the Clouds with Michelangelo Antonioni and Wim Wenders.
Fred’s innate sense of style and passion for creating beautiful imagery drew him into the world of commercials. His intuitive feel for making everything and everybody look fantastic has lead him to shoot beauty campaigns for L'Oréal with Cheryl Fernandez-Versini and multiple spots for Rimmel with Kate Moss. As well as visual feasts for clients including Nokia, Evian, Braun and Samsung.